For Immediate Release: July 13, 2016

HUNTSVILLE / DECATUR – SweetWater Brewing Company’s annual “Save Our Water” program returns to Huntsville in July and August to support Tennessee Riverkeeper, a nonprofit clean water advocacy organization.  Sales of t-shirts, custom pint glasses, and signature-ready “fundraising fish” at participating restaurants, bars and stores will raise funds and awareness for local water resources.  The fish will be sold at the following participating accounts:

  • Mellow Mushroom Huntsville South: 2230 Cecil Ashburn Drive, Huntsville 35802
  • Mellow Mushroom Providence: 470 Providence Main Street, Huntsville 35806
  • Liquor Express: 1812 University Drive NW, Huntsville 35801
  • Old Town Beer Exchange: 301 Holmes Avenue NE, Huntsville 35801

“Our collaboration with SweetWater has raised over $7,000 since 2009 for the vital but vulnerable Tennessee River watershed,” said David Whiteside, Executive Director of Tennessee Riverkeeper.  Blue fish are a $1 dollar donation, Red fish are a $5 donation.  If you buy $5 worth of fish, then you get to enter into a drawing for a Bote Paddleboard between all locations. 

Supporting the conservation of some of the nation’s most threatened rivers, streams and coastlines is a cause near and dear to the brewery, as clean water is also vital to the creation of their tasty brews.  SweetWater founded the “Save Our Water” program in 2006 with Chattahoochee Riverkeeper in Atlanta, and grew with the brewery’s distribution footprint to include other Waterkeeper Alliance members.  Those yearly grassroots efforts have raised over $600,000.

SweetWater Brewing Company is broadening its annual Save Our Water campaign to “protect our right to clean water and tasty brews” to include five partner organizations:  Waterkeeper Alliance, Trout Unlimited, Ducks Unlimited, Surfrider, and Coastal Conservation Association’s National Habitat Program, Building Conservation Trust.

“We’re honored to expand on the Waterkeeper partnership this year, extend our efforts to four more incredible environmental champions, and look forward to the most robust joint fundraising efforts yet,” says Freddy Bensch, SweetWater’s founder.  “This will help ensure that we always have great water to make great beer, and that generations to come will continue to enjoy and share our passion for the great outdoors.”

“We’re grateful for our growing partnership with SweetWater and the work they are doing to conserve our nation’s waterways,” said Marc Yaggi, executive director of Waterkeeper Alliance. “Using high quality water in the beer-making process is most reflected in the end product. So protecting clean drinking water resources is also about protecting great beer.”

To view a high-resolution picture of the “fundraising fish” sold at the participating businesses, click here.


Tennessee Riverkeeper is a citizen-based nonprofit organization whose mission is to protect and restore the Tennessee River and its tributaries, by enforcing environmental laws and educating the public. To learn about the river and the threats to it, please visit

SweetWater Brewing Company is an Atlanta-based craft brewery living by the motto “Don’t Float the Mainstream!”  In addition to making tasty brews, the company is passionate about protecting natural resources, and is recognized as an environmental advocate and champion for clean water throughout its distribution footprint.   The award-winning lineup of year-round beers includes SweetWater 420, IPA, Blue, Georgia Brown, Take Two Pils, and Hop Hash.   Four annual seasonal releases offer palate pleasing variety — 2015/16 introduced Hash Brown in fall, Whiplash in winter, Hash Session IPA in spring, and Goin’ Coastal in summer.   SweetWater also features an experimental, one-time-only Dank Tank series and more progressive styles in the 750 mL Cork & Cage series.  SweetWater Brewery – located at 195 Ottley Drive in Atlanta – is open for tours every Wednesday, Thursday and Friday from 5:30 – 7:30 p.m. as well as Saturdays and Sundays from 2:30 – 4:30 p.m. Learn more at

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